Halesowen College

Brief: Redesign and restructure the college website to improve usability, modernise the design and enhance digital performance.

​

Outcome:

• Redesigned the website to improve the user journey, enabling easy access to courses, a usable search function and a clear presentation of the college offer.

• Introduced SEO best practices and Google Analytics to track and understand website performance.

• Delivered a fully responsive site across devices, with a particular focus on mobile users.

• Developed a sitemap and wireframes to prioritise navigation and content, iteratively refining the design based on stakeholder feedback.

• Received positive feedback from both internal and external stakeholders.

• Improved site structure, SEO and visibility, supporting the college’s application cycle and career-focused, modern brand image.

• Accessibility compliant to support users needs.