Tayts ECOMMERCE
This section provides a deeper insight into the development of the final Tayts App and Website. As the brand’s primary retail platform, every design and functionality decision was carefully considered to ensure it resonates with Tayts' target audience.
Tayts primarily targets millennial women through its website and mobile app, the brand’s key purchasing platforms. As loyal customers continue shopping with Tayts, the app enhances their experience by offering greater convenience and accessibility as avid smartphone users.
New consumers represent a secondary audience, often discovering Tayts through marketing efforts such as product placements, social media, or word of mouth. As frequent internet users, they actively seek out new brands and value finding out information about Tayts before progressing through their customer journey.
Software: Adobe XD, Photoshop
Whilst the research aspect allowed for a basic design on the expectation of the Tayts app and website, the realisation allowed for a more thoughtful approach. This allowed a deep dive into the Tayts customer and consider their pains and gains through a value proposition. After gaining an understanding of what the customer would want, wireframes were sketched and prototypes created.
Both channels offer a variety of brands, and are a place for discovery and inspiration. Blog-style editorial content will be uploaded and updated bi-weekly for the community to keep up to date with the latest trends, influence of black culture and continue the celebration of black creatives. The visual merchandising online through both the app and website are effective and will be regularly updated for new ranges, brands and any sales.